Posts Tagged ‘Digital’

What corporate world will transcend to and what marketers will do in the nanotech age of open source digital products and digitalized matter?

I would lie if I said that I know enough about nanotechnology, but from little I know, dangerous questions arise in my dangerous mind.

How nanotechnology and artificial intelligence development will effect the world of advertising and the business world as such?

To connect with my stream of thoughts, I suggest you to take 6 mins of your time and watch an interview with Ray Kurzweil who tells about his vision of the Singuarlity — a point around 2045 when artificial intelligence will blossom to such degree that technology will infuse itself with biology. Either you are skeptic or supporter, it will not matter when this picture becomes a matter of fact. Ray‘s theories have many supporters, as well as critics, but the fact that numerous Kurzweil’s theories and predictions he made few decades ago, now are the reality that seems obvious to us.

See the video on the IdeaMama’s blog where the article was originally posted:

http://ideamamaadnetwork.com/blog/2009/08/16/corporate-world-marketers-future-nanotech-nanotechnology-digital-products-business-strategy-compute/

“We have shown the feasibility of manipulating matter at the molecular level, which is what biology does. One of the ways to create nanotechnology is to start with biological mechanisms and modify them to extend the biological paradigm – to go beyond proteins. That vision of molecular nanotechnology assembly – of using massively parallel, fully programmable processes to grow objects with remarkable properties – is about twenty years away”, says Ray Kurzweil in one of his interviews. “The key issue is that information technology and information processes progress at an exponential pace. Biological evolution itself was an information process – the backbone is the genetic code, which is a digital code.” If indeed we decode the “DNA” of matter, creating ”things” out of the air (almost literally – all you need is a digital code that a friend sends to you via email or post on his blog) will become as easy as printing the fax page sent to you in a digital format today. Matter fabrication where the output of computation finds itself in a digital world, so any of products below become not more than a digital code, various combinations of 1 and 0 can effect all world processes to such to such degree that we can not even imagine now.

“We have shown the feasibility of manipulating matter at the molecular level, which is what biology does. One of the ways to create nanotechnology is to start with biological mechanisms and modify them to extend the biological paradigm – to go beyond proteins. That vision of molecular nanotechnology assembly – of using massively parallel, fully programmable processes to grow objects with remarkable properties – is about twenty years away”, says Ray Kurzweil in one of his interviews. “The key issue is that information technology and information processes progress at an exponential pace. Biological evolution itself was an information process – the backbone is the genetic code, which is a digital code.” If indeed we decode the “DNA” of matter, creating ”things” out of the air (almost literally – all you need is a digital code that a friend sends to you via email or post on his blog) will become as easy as printing the fax page sent to you in a digital format today. Matter fabrication where the output of computation finds itself in a digital world, so any of products below become not more than a digital code, various combinations of 1 and 0 can effect all world processes to such to such degree that we can not even imagine now.

]]>

No more Amazon, no more eBay, no more needs for sweet savings? No more wholesalers and distributors since no more retain chains… as we know it?

Boy, what is your girl going to Tweet about if not about her new bra?  Well, may be about the one she just have fabricated from an open source code?

Of course significant majority of the world population has no idea what might be coming, but the captains of multibillion dollars corporation who are responsible for the future of companies they are leading, have no right not to care. Corporate executive might ignore the development of nano science, but ignorance will not help to quickly turnaround the company that one day can became invalid in a blink of an eye, and “nobody seen it coming”.

If you are a young advertising professional, don’t you wonder what you might be advertising in the last decade before your retirement? May be all there will be is digital goods?

And if you are running a hype ad agency, don’t you think that all traditional media performance matrix might become irrelevant as expression “print media” becomes an archaism, so all your focus has to shift to mastering digital marketing techniques?

And if this truly digital world indeed will become the reality of the future, it opens unlimited opportunities to step beyond the commerce. We might become observers or participants of the new scene where innovation will jump out of each of 10 billions computers (of course at that point there will be no need in computers as we know them today).

The video (see on IdeaMama’s the blog) below supports the concept of the world as a “global invention lab” which breaks organizational boundaries and helps creative minds to invent solutions to both local and global problems.

Now imagine what shift would arise in a social media (if it doesn’t go down the drill till then). I cannot wait for the time when I can transform IdeaMamaClub.com (http://www.IdeaMamaClub.com) and furnish it by cloud hosted tools for innovation beyond imagination… (Hey, may be in my 60th I will look younger then now with new nano tools for immortal suffering :-)). I do believe matter “decoding” might happen within this lifetime… I guess that would take IdeaMama from Web 3.0 to Web 4.0, Web 5.0, or what have you.

Do I believe in the prevailing goodness of developments in nanotech and artificial intelligence? I never said so, but ethical / moral side of technology evolution is a separate conversation all together, and I will come back to it in one of my articles.

“There is no secret and there is no defense; there is no possibility of control except through the aroused understanding and insistence of the peoples of the world. … In this lies our only security and our only hope—we believe that an informed citizenry will act for life and not death.” Albert Einstein about atomic energy.

Here are excerpts from Nanoveau, a new column by John Robert Marlow, the author of the novel Nano: Digital Matter—Understanding Nanotechnology.

The coming Age of Nanotechnology might best be described as the Age of Digital Matter, for it will be a time in which it becomes possible to manipulate the physical world in much the same way that a computer now manipulates the digital ones and zeroes on its hard drive.

There are 116 known elements, or types of atoms. The world and everything in it is made up of atoms of one or some combination of those elements. The arrangement and combination of these atoms determines what a thing will be. Consider the element of carbon: arrange a gaggle of carbon atoms one way, and you have a worthless lump of graphite; arrange them a bit differently, and you have a diamond. Combined with oxygen atoms, they become a gas floating through the atmosphere. When arranged in yet another manner, and combined with several additional elements—those same atoms form a human being.

And just as the digital ones and zeroes of a computer’s binary code can be arranged to form mathematical formula, a symphony, an invitation to a hate rally or pornography—any object on earth can be torn apart into its basic atoms, which can then be used to build something else.

In the same way that the hate rally invitation can be deleted and overwritten with, say, Beethoven’s Ninth, it will be possible to disassemble a car, a building, or a person—and use their atoms to build something else. It will also be possible (and more common) to gather the necessary atoms from a junkyard, a dump, or the environment itself—and then use those atoms to make something useful.

Nanotech is, at its heart, a technology which will allow us to work directly with the basic building blocks of matter—to manipulate individual atoms at will. Because human hands are millions of times too large to do this, we must construct incredibly small machines, or nanodevices, to do the work for us. Such devices are now being developed.

Just a few of the many good things this technology will make possible: pollution reversal (because pollutants can be reduced to their component atoms and recycled); elimination of disease and genetic defects (because the body’s cells and DNA can be altered); eradication of poverty (because production costs of nearly all products—including food—will drop to near-zero); microscopic computers faster than today’s best supercomputers (because of radical miniaturization); inexpensive space travel (low production costs for lighter and stronger materials), and; the indefinite extension of human lifespan (because cells which grow old or damaged can be completely restored).

“… Production costs of nearly all products—including food—will drop to near-zero!” So, do you think this development would effect your business? You better believe it!

CONCLUSION:

Are we moving from programming bits to programming atoms and as a result of it – matter? None of us can know for sure. But those who invest millions or billions of dollars in creation of hard assets with intent to commercialize them in few

I-O Corporation Announces DIY Digital Signage

I-O Corporation Announces DIY Digital Signage











oCAT56 Transmitter and Receiver Output


Salt Lake City, UT (Vocus/PRWEB) January 25, 2011

The costs associated with a digital signage solution can be mind-staggering – especially for budget-strapped schools, colleges/universities, churches, retail locations and small businesses. To help these organizations realize different benefits of digital signage, I-O Corporation has announced a DIY method that allows organizations to use existing IT components and infrastructure to transmit digital signage signals from a single PC to dozens of monitors and screens throughout a building. The key to the DIY method is via I-O Corporation’s oCAT56 transmitters and receivers.

“Digital Signage does not need to be a budget-busting project,” says Matt Brady, President of I-O Corporation. “We are seeing very effective digital signage solutions that consist of dozens of signage screens receiving their content via CAT5/5e/6 cable from a single PC running even running a simple power-point presentation.”

In educational settings, schools can off-set the content creation costs by using the talented students enrolled in multi-media and graphic design courses. Once installed, this can reduce the operating costs of a signage system to near zero.

Higher education institutions are also benefitting from the oCAT56 transmitters and receivers. At Illinois Central College, we needed a signage solution for our Corporate and Community Education facility.” Says Kenneth Burton, Coordinator of Telecommunications and Media Services. “We had only limited connectivity to our monitor locations so we required something scalable, capable and easy to use, yet delivered over a single CAT 6 cable. The oCAT56 boxes have been great. Simple installation and operation is exactly what we got, while retaining a crisp, high quality image. I especially like the receiver’s dual output function which saves on the need for additional boxes. I-O Corporation was also very helpful in tailoring a solution that fit our immediate need, but it allows us to grow when we’re ready.”

The most expensive piece of the puzzle tends to be the actual monitors and screens. However, one does not have to go any further than the big retail outlets like WalMart and Costco to find economical screens that will work for them. Due to large inventories from flat-panel screen manufacturers in Asia, the first and second quarter of 2011 will be the best time to invest in digital signage displays.

A typical digital signage deployment will usually consist of multiple players (usually one player per screen), the content creation, the content management, the content distribution to the players, the screens or monitors, and the distribution infrastructure. Because of there is usually a one-to-one ratio between screens and players, the content management and distribution can be a significant cost and headache in the overall signage solution. This usually means every player must be managed and monitored to ensure the content has been received and is being played properly. I-O’s solution simplifies the infrastructure by connecting a single player (or PC) to the oCAT56 6-port Transmitter, and then using CAT5/5e/6 cable, distribute the Video and Audio to the oCAT56 daisy-chainable Receivers. The most significant benefits of the I-O oCAT56 Receivers include:

     Two-Screen support. This allows two screens to be placed back-to-back in a hallway.
     Splitting of signals. Using the two RJ45 jacks to continue extending video and audio signals can reduce the number of cable runs from the source.
     Skew Corrections. Because the length of each twisted wire pair within a CAT5/5e/6 cable is different, each receiver can adjust the Red, Green. Blue, Focus, and Brightness of each signal – resulting in a crystal clear signal.

About I-O Corporation

For over 32-years, I-O has provided technical expertise to all sizes of organizations. I-O Corporation focuses on Server and Desktop Virtualization solutions for Education, SMB and Enterprise Markets. The server solutions are based on the world-class IBM hardware and software from VMWare, Microsoft, and Citrix. The desktop solutions are implemented via I-O’s ProEdge Thin Clients based on Intel and AMD processors and XPe, CE, and Linux Operating Systems.

In addition to the ProEdge thin clients, the IBM Server offerings, and the expertise to make it all work, I-O also provides internet video streaming solutions for lecture capture as well as host connectivity and printing solutions for IBM Midrange and Mainframe systems. Product designs include economically priced video encoders, video chassis systems, thin clients, host print software, print servers, and Xip Twinax Controllers. With more than 750,000 enterprise solutions installed in more than 30 countries, I-O Corporation’s reputation for product reliability and customer support is recognized world-wide. For more information, please visit http://www.iocorp.com.

###









Attachments



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Insite Digital Launches CorporateBattles.com

Insite Digital Launches CorporateBattles.com












Corporate Battles


(PRWEB) November 24, 2010

CorporateBattles.com – an internet media platform capturing the battles by corporates to defend and grow their turf – has been launched by Insite Digital. The launch edition covers stories of the MCX v/s Other Stock Exchanges, The Battle for control of L&T, and a host of other stories.

Insite Digital is a next generation media company that seeks to create internet media platforms catering to diverse audiences. Insite Digital has earlier launched http://www.indiavoting.com – India’s most comprehensive site on Indian politics, with focus on General Elections 2009. For the first time in India, an internet media platform used an edutainment route to capture the Kumbh Mela of Indian politics and received more than a million visitors from across the world.

“Highly competitive categories like beverages and personal care have traditional rivalry built over decades. But with increased globalization and disruptive new technologies sweeping across the world, competitive warfare is the order of the day across sectors. Of key interest are the innovative tactics and counter-tactics played in the warfare-not always ethical. Another key aspect is the resultant impact on shareholders, consumers, employees and other stakeholders,” said Amit Tripathi, Director Insite Digital announcing the launch.

“We have tried to capture different corporate battles down the years in India. The key focus for the launch edition focuses on MCX vying to enter the stock market space and the ensuing dynamics with the current stock exchanges, The Battle for the control of L&T and how the story unfolded. We will track, report and analyse more such cases on CorporateBattles.com,” added Mr Tripathi.

CorporateBattles will feature views and case studies from leading management experts, investors, HR experts and management students.

CorporateBattles.com will also track lobbying efforts by corporate world and the conflicts with regulatory authorities as a special category. In addition, there will be a category focusing on international corporate battles.

###






















Vocus©Copyright 1997-2010, Vocus PRW Holdings, LLC.
Vocus, PRWeb and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.








Related Blogs